Loyal Customers, Happy Business ๐
![Loyal Customers, Happy Business ๐](http://sunsett.io/cdn/shop/articles/0_8q0iyOlAi0U6nGAF_467x700.png?v=1666395967)
Did you know, 65% of a companyโs business comes from existing customers? The probability of selling to an existing customer sits at 60โ70% while the probability of selling to a new customer ranges between 5โ20% (Source: Altfeld).
With so much resting on existing customers, it is essential for small to mid-size businesses to have customer loyalty at the forefront. Customer loyalty is not only key for maintaining trust, but it is also essential in keeping your business profitable and sustainable.