Did you know, that Sarah Halfpenny’s research found that 74% of event attendees say that they have a more positive opinion of a company, brand, product, or service after it has been promoted at an event and 87% of consumers that attend an event will purchase a product or service from the brand at a later date?
Small businesses will often focus their marketing efforts on the digital world, as it is a relatively inexpensive, convenient, and effective form of marketing however, the power of in-person events cannot be overlooked. The benefit of face-to-face interaction and being able to form connections with consumers in real-time is something that cannot be 100% replaced digitally. Events allow small businesses to nurture meaningful relationships with customers, strengthen brand image, generate publicity and so much more.
- How can hosting events benefit your small business?
- How can Sunsett.io help your small business track event-related goals?
“Small businesses can greatly benefit from hosting an event as it aids in brand recognition, brand loyalty and fosters deeper connections with customers.”
How can hosting events help benefit your small business?
As we have previously mentioned, small businesses tend to focus a majority of their attention on their digital social media presence, improving SEO and website build. With such a heavy focus on this, in-person events and marketing efforts are often missed. With relationships often being the backbone of small businesses, making an effort to host events is crucial.
There are many different types of events that could benefit a small business. Everything from attending a trade show in your industry to hosting an event of your own could prove beneficial.
Trade shows offer the power of networking with others in your industry, allowing you to share tips and tricks and see potential emerging trends early.
It also brings potential clients together in one space, allowing you to market your brand to a very large target audience at once. Hosting your own event allows the focus to be on you and your business and building personal relationships with your customers.
These events can be anything from hosting an event specific to your service (jewelry-making class, HIIT class in the park, cookie decorating class, book clubs, and so on). These events do not have to be elaborate and expensive for them to be effective — they just have to speak to your clientele niche.
Let’s dive a bit deeper into the benefits of hosting an event:
Credibility: It has been found that potential customers are more likely to make purchases with companies they have a personal connection with. Events are a prime time to build these relationships with both new and existing customers. Additionally, having new and old customers mixed at events allows for existing customers to speak to the benefit/quality of your business and build upon your credibility to potential customers.
Brand Awareness: Hosting an event allows brands to really enhance their brand awareness. This can be done with increased logo use, and really connecting the event to the brand’s purpose. Beyond the event day, this can expand into the marketing done leading up to the event as well. Events are a prime time to ensure your customers know what your business is, what you offer and how you can benefit them.
Increased Revenue and Leads: Events can bring in an influx of revenue for a business from ticket sales, admission, food and beverage sales alone. This will then be combined with the exposure from the event and potential new sales and clients brought in from the event. Hosting a fun event may also draw in new customers that might not have normally visited your business/website. This increased reach allows for more potential customers.
“Increased credibility, brand awareness, increased revenue and leads are key benefits small businesses can expect to experience from hosting an event.”
How can Sunsett.io help your small business track event related goals?
Making the most of your resources and turning insights into growth is no small task, unless you have a simple and easy tool, like Sunsett.io. Sunsett.io offers small businesses a simple and easy to use dashboard platform. With multiple possible data connects inside Sunsett, you and your team can track the success of events. Sunsett.io allows you to connect platforms like Eventbrite and track ticket revenue and goals. You can then connect your Google analytics to track website traffic and interaction and social media to watch your ticket counts rise.
With Sunsett.io, we want to work with you to grow your business by taking advantage of data driven decisions. The Sunsett.io app is a great way to grow your business while engaging your team in data driven decisions. We know how to grow businesses with data. We built Sunsett.io with simplicity in mind, and want to make data reporting accessible to every business. Sunsett.io is an easy tool for every business owner, providing a simple solution to business growth.
Transform your business and see the full potential. Sunsett.io will help you create goals and measure success, create team projects and optimize team collaboration. With Sunsett.io, you and your team will receive detailed performance reports and get personalized insights keeping you aware and on track for data driven success. So, transform your business and see it’s full potential with Sunsett.io. Create goals, projects and measure success — all with data-backed user friendly analytics.
Join us today! With a range of plan options, there’s sure to be one that fit’s your unique business needs!