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Loyal Customers, Happy Business 🌞

Oct 21, 2022 Posted by: Sunsett.io Monicat Data business, business data, business event, business goal setting, business goals, business help, business tools, dashboard, data, data driven, data help, data science, education, free, growth, learning, life, life hack, marketing, marketing help, meta, metadata, project management, small business, smart goal method, team benefits, team collaboration, team work

Did you know, 65% of a company’s business comes from existing customers? The probability of selling to an existing customer sits at 60–70% while the probability of selling to a new customer ranges between 5–20% (Source: Altfeld).

With so much resting on existing customers, it is essential for small to mid-size businesses to have customer loyalty at the forefront. Customer loyalty is not only key for maintaining trust, but it is also essential in keeping your business profitable and sustainable.