Loyal Customers, Happy Business 🌞
Did you know, 65% of a company’s business comes from existing customers? The probability of selling to an existing customer sits at 60–70% while the probability of selling to a new customer ranges between 5–20% (Source: Altfeld).
With so much resting on existing customers, it is essential for small to mid-size businesses to have customer loyalty at the forefront. Customer loyalty is not only key for maintaining trust, but it is also essential in keeping your business profitable and sustainable.