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Dark Data is Costing Businesses Time, Money, & Opportunity…

Dark Data is Costing Businesses Time, Money, & Opportunity…

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This high volume of dark data is costing businesses time, money, and opportunity. For most, the idea of capturing dark data can seem like a daunting task. 

 

  • What is dark data?
  • How can you avoid falling into the trap of collecting dark data?
  • How can Sunsett.io help your business make the most out of your data?

 

What is dark data?

 

  • Data Discovery: The first step in bringing your data out of the dark is uncovering the full scope of the data your company currently possesses. One way to do this is through data discovery. Data discovery is the act of running a process on a large quantity of unstructured data, followed by using data analytics or data pattern algorithms to identify important data.
  • Sort and classify: The amount of dark data a company possesses can be quite extensive. To effectively manage this, an enterprise must sort and classify the data. Organizing data by business goal will help narrow the focus and highlight what data is essential to the growth and prosperity of the company. If a facet of data does not fit into a company goal, it can be placed aside so the focus can remain on that of value.
  • Turn your dark data into actionable insight: Dark data can hold analytic insights that organizations are failing to capitalize on. Using a platform that allows companies to let their data work for them, like Sunsett.io, will ensure data is being turned into information that can be used for actionable insight and growth.

 

 

When it comes to data analytics, most organizations have a surplus of data but a shortage of insights.

 

Visit Sunsett.io and start a free 7-day trial and see how Sunsett.io can turn your dark data into actionable insight and help your business grow by making data-driven decisions.

 

Find value from today’s article? Leave a comment below or sign-up for the Sunsett.io by Monicat Data platform at Sunsett.io

 

Small-Mid Size Businesses Are Losing Money Because of This…

Small-Mid Size Businesses Are Losing Money Because of This…
Did you know, that 67% of small businesses spend over $10,000 a year on data analysis, and on top of that, 8 out of 10 businesses lack an in-house analyst? Making your dollar count and getting the most out of your data is simple with Sunsett.io. Inside Sunsett, your data works for you with powerful marketing analytics, data visualization, personalized insights, and team collaboration tools to save you time, and resources and grow your business.