Did you know, door to door sales have been a popular sales and marketing strategy dating all the way back to 1886 with peddlers on wagons? The longevity of this technique speaks to the value it brings to companies and salesmen alike. In today’s digital age, digital door marketing is a highly valuable tool for companies to capitalize on.
Let’s dive more into how digital door knocking could benefit you and your small business and how powerful tools, like Sunsett.io, can measure the success of these campaigns. Throughout this article we will answer the following questions:
- What is digital door knocking?
- How can your small business implement digital door-knocking strategies?
- How can Sunsett.io help your small business’s digital door-knocking strategies?
“In today’s digital world, digital door knocking modernizes the centuries old door to door marketing strategy.”
What is digital door knocking?
Digital door knocking takes the idea of door-to-door sales and digitizes it while still giving the personal attention that makes the traditional technique so successful. At its core, digital door-knocking means selling your business or product through email campaigns or social media outreach.
Many companies have found great success with the door-to-door technique and digital door knocking builds on this and increases your odds of a successful campaign in today’s modern age.
One of the things that make digital door knocking a successful marketing technique is unlike traditional emails and social media marketing, it offers a more personalized approach, allowing customers to gain trust and build a foundation with your company.
“Digital door knocking is a powerful marketing tool that focuses on building customer connections.”
How can your small business implement digital door-knocking strategies?
Digital door knocking can take on many forms and oftentimes, can be tailored to your industry to increase success.
For instance, contractors and real estate agents could have great success with digital door knocking in local community Facebook groups and pages, boutique shops, and jewelry makers might have the best luck on Instagram and those selling data products might have better success reaching out to connections on LinkedIn.
Email campaigns can also be successful digital door-knocking campaigns. To set these email campaigns apart from your everyday campaigns, these emails should be focused on personalized connections.
This could mean drafting a unique email for every person you will be reaching out to, adding in their fields, company, needs, and where you and your business fit in.
No matter the social media approach you choose to take, there are a few universal needs when it comes to this marketing strategy. First, you must ensure that the profile you are using to reach out to potential clients and customers properly reflects you and your business.
Second, your initial communication should have links to either your business page, past work, etc. Think of this like a flyer or brochure that a traditional door-to-door salesman would hand out.
Once you have created a profile and message template with links and images, you should message your potential clients in the private messaging option of your chosen social media platform.
This script should be edited for each person you are reaching out to, ensuring that the personalization is still prevalent.
When going house to house, you would typically leave a business card, digitally this can be replaced by adding the potential client as a friend/follower on social media. Finally, you can begin to build that foundation of trust by engaging in the person’s social media, showing that you took the time to learn more about them before blindly soliciting.
How can Sunsett.io help your small business’s digital door-knocking strategies?
Making the most of your resources and turning insights into growth is no small task, unless you have a simple and easy tool, like Sunsett.io. Sunsett.io offers small businesses a simple and easy to use dashboard platform.
Inside Sunsett, you and your team can track the success of digital marketing campaigns, like digital door knocking. With multiple possible data connects, users can connect their social media and email platforms and can quickly and easily set business goals for their socials, receive performance updates in real time and see how their campaigns are performing allowing you to make informed decisions and measure success.
With Sunsett.io, we want to work with you to grow your business by taking advantage of data-driven decisions. The Sunsett.io app is a great way to grow your business while engaging your team in data-driven decisions. We know how to grow businesses with data. We’ve built Sunsett.io with simplicity in mind, and want to make data reporting accessible to every business. Sunsett.io is an easy tool for every business owner, providing a simple solution to business growth.
Transform your business and see its full potential. Sunsett.io will help you create goals and measure success, create team projects and optimize team collaboration. With Sunsett.io, you and your team will receive detailed performance reports and get personalized insights keeping you aware and on track for data driven success. So, transform your business and see it’s full potential with Sunsett.io. Create goals, projects and measure success — all with data-backed user-friendly analytics.
Join us today! With a range of plan options, there’s sure to be one that fit’s your unique business needs!