Did you know, 55% of consumers learn about new brands on social media? How we market must shift to accommodate this change. TV and radio ads once used to be a successful form of marketing, but in the age of streaming ads are often skipped right over. Social media however, continues to grow and expand by the day. Getting your brand out there, with engaging content people will want to stop and read, is key to growing brand awareness and trust.
To see how your small business’s social media can benefit from the use of a dashboard platform, like Sunsett.io, we must answer the following questions:
- How can social media help small businesses?
- How can Sunsett.io help your small business’s social media grow?
“Social media allows small businesses to engage with current customers and attract new ones.”
How can social media help small businesses?
Social media is a valuable resource for small to mid-sized businesses. Social media has such a large, diverse group of people using its platforms. Social media presents a unique opportunity for brands to interact with companies directly.
Two in five consumers report they engage with brands via social media, this engagement can include liking posts, commenting, and following brand pages. This direct consumer-brand engagement provides a unique opportunity for businesses to capitalize on. Small businesses can use social media to grow their customer base, create brand awareness and build customer trust and loyalty. By creating an open space with their customers, businesses are able to build deeper connections.
With the aid of social media, small businesses are able to reach a much larger audience than they might previously have been able to. Small businesses are in a unique position to reach such a wide audience while still engaging with local followers and consumers.
For newer businesses who still might be finding their footing, social media can help define who their target market is. Social can provide insights on the demographics of those most engaging with a business and allow the business to use that data to tailor their marketing strategies.
Not only does social media provide a space for small businesses to interact with its customers, it also allows them to spot emerging trends and see what trends might be fading. By honing this benefit of social media, small businesses will be able to stay ahead of the competition.
“Social media is a powerful marketing tool that when properly honed, can propel small businesses forward. Dashboard tools, like Sunsett.io, are here to help measure the success.”
How can Sunsett.io help your small business’s social media grow?
Sunsett.io offers small businesses a simple and easy-to-use dashboard platform. With multiple possible data connects, users can connect their social media accounts and can quickly and easily set business goals for their socials, receive performance updates in real-time and see how their campaigns are performing allowing you to make informed decisions and measure success.
With Sunsett.io, we want to work with you to grow your business by taking advantage of data-driven decisions. The Sunsett.io app is a great way to grow your business while engaging your team in data-driven decisions. We know how to grow businesses with data. We built Sunsett.io with simplicity in mind, and want to make data reporting accessible to every business. Sunsett.io is an easy tool for every business owner, providing a simple solution to business growth.
Transform your business and see the full potential. Sunsett.io will help you create goals and measure success, create team projects and optimize team collaboration. With Sunsett.io, you and your team will receive detailed performance reports and get personalized insights keeping you aware and on track for data driven success. So, transform your business and see it’s full potential with Sunsett.io. Create goals, projects and measure success — all with data-backed user-friendly analytics.
Join us today! With a range of plan options, there’s sure to be one that fit’s your unique business needs!