Did you know that as of 2022, there are 30.7 million small businesses in the United States?

Typically, small businesses will produce less big data as compared to larger businesses and corporations however, this data still holds valuable insights that small businesses are in a unique position to react quickly to. Big data provides all businesses, big or small, actionable insight that when properly used, can make a business more profitable, and successful and experience more growth opportunities.

Today, most of the data generated by businesses is unstructured, making it difficult for companies to manage that data.

Unlike structured data, unstructured data comes in a plethora of forms and accumulates at a very rapid pace. This data holds unique insights that can not often be extracted from the more easily accessible structured data.

Every business, no matter the size, has data. However, this data alone will not improve your business without a data strategy backing it.