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Did you know, Nucleus Research discovered business intelligence with data visualization capabilities will offer an ROI of $13.09 back on every dollar spent? The Wharton School of Business also found that the use of data visualizations can shorten the length of business meetings by 24%.

With research proving data visualization can save your business time, and increase your revenue, it only makes sense to dive deeper into how to apply it to your business.

To see how your business can benefit from a platform focused on data visualization, like Sunsett.io, we must answer the following questions:

• What is data visualization and why is it important?
• How can Sunsett.io help your business visualize data?

“Data visualization bridges the gap between the body’s natural abilities and the world of numbers and figures.”

In today’s world, there has been a shift to focus on data, numbers and text. However, the human brain has not yet adjusted to this shift.

What is data visualization and why is it important?

Before we can truly identify why data visualization is important, we must first understand what it truly means. By definition, data visualization is the graphical representation of data through visual elements, like graphs, maps, charts, etc.

Throughout history, imagery has been the primary way to get information to the brain, dating back to the Hieroglyphics used by the Egyptians. In today’s world, there has been a shift to focus on data, numbers and text. However, the human brain has not yet adjusted to this shift. The brain is able to process visuals 60,000 times faster than they can process text, with it taking only 13 milliseconds to process an image.

In an age of data, data visualization is key in successfully and fully utilizing the data at a business’s disposal. Data visualization allows our brain to break down and process data in recognizable patterns. This then allows the brain to more quickly and efficiently process data.

Regardless of the size of a business, data visualization is key in helping to make sense of data. Data visualization allows us to quickly comprehend information, as we have highlighted above, it also allows us to pinpoint trends that are emerging and more easily identify patterns. When data is laid out in a visual format, it is much easier for our brains to spot trends and patterns.

“Data visualization plays to our brain’s strengths.”

How can Sunsett.io help your business visualize data?

New data is being created daily across all organizational facets. The more data that is captured and analyzed, the harder it is for businesses to get an accurate overview of that data. This is where a dashboard, like Sunsett.io, would come into play. The condensing of multiple reports and breaking that information onto a single page of visuals offers valuable insights at a glance.

Simple and easy-to-use tools, like Sunsett.io, are key in helping small to midsize businesses easily and efficiently visualize data. Sunsett.io provides an affordable option for small businesses to easily set realistic business goals and see their performance updates in real-time. With Sunsett.io, you are able to set realistic goals, make informed decisions for your business, and measure success.

With Sunsett.io, we want to work with you to grow your business by taking advantage of data-driven decisions. The Sunsett.io app is a great way to grow your business while engaging your team in data-driven decisions. We know how to grow businesses with data. We built Sunsett.io with simplicity in mind, and want to make data reporting accessible to every business. Sunsett.io is an easy tool for every business owner, providing a simple solution to business growth.

Transform your business and see the full potential. Sunsett.io will help you create goals and measure success, create team projects and optimize team collaboration. With Sunsett.io, you and your team will receive detailed performance reports and get personalized insights keeping you aware and on track for data-driven success. So, transform your business and see its full potential with Sunsett.io. Create goals, projects, and measure success — all with data-backed user-friendly analytics.

Join us today! With a range of plan options, there’s sure to be one that fit’s your unique business needs!