Did you know, a business will double its size in five years if it grows at a rate of 12–15% annually? More often than not, growth is the goal of the small to midsize business owner. Growth for each business owner can look different. For one it might mean increasing merchandise sales, for another it could be an increase in service customers. All share a common growth goal- the growth of revenue. In order to manage the full growth potential, we must first identify healthy business growth and how to cultivate it.