Social media however, continues to grow and expand by the day. Getting your brand out there, with engaging content people will want to stop and read, is key to growing brand awareness and trust. Social media is a valuable resource for small to mid-sized businesses. Social media has such a large, diverse group of people using its platforms. Social media presents a unique opportunity for brands to interact with companies directly.
Did you know, in 2020 there are 31.7 million small businesses in the United States and the Small Business Administration Office of Advocacy found that of that 31.7 million, 81% have no employees?
Small business owners often wear many hats and take on many roles tools like dashboard platforms can help lighten the load for them. We’ve previously covered what a dashboard is and the overall benefits they provide. Now, let’s dive deeper into the benefits they can specifically offer to small business owners.