Did you know, that 67% of small businesses spend over $10,000 a year on data analysis, and on top of that, 8 out of 10 businesses lack an in-house analyst?
Making your dollar count and getting the most out of your data is simple with Sunsett.io. Inside Sunsett, your data works for you with powerful marketing analytics, data visualization, personalized insights, and team collaboration tools to save you time, and resources and grow your business.
Before we get into the benefits of Sunsett, we must first answer a few key questions:
- What is big data?
- What does it mean to be data-driven?
- Why is being data-driven important?
- How can Sunsett.io help your business make data-driven decisions?
What is big data?
This is the first question we must answer to fully understand the benefits of data-driven decisions. The phrase “big data” has been all over recently, seemingly becoming a long-time buzzword within the tech industry. Without knowing what big data truly is, it is hard to see the full benefits it offers to you and your business.
“Big data is defined as data that contains greater variety, arriving in increasing volumes and with more velocity.”
In other words, big data is larger, more complex data from new data sources. Big data allows you to get more complete answers and insight, as you have more information to pull from, giving you more confidence in the completeness and accuracy of the data.
What does it mean to be data-driven?
Being data-driven, and data-driven decision making, are terms used to describe a style of decision making that utilizes collecting data, isolating patterns and facts from that data, and using those findings to make informed and verified decisions rather than solely relying on observations and intuition. At its core, being data-driven means working towards business goals by using verified data rather than gut and intuition.
When companies start to rely too much on observations and gut feelings, a bias can start to occur. This bias can cloud judgment and lead to poor decision-making. While a person might be able to observe some trends and form opinions on what they have observed, without data backing those observations, it is still a gamble.
Being data-driven is one of the only sure-fire ways to ensure that the decisions driving your business are backed by strong proof and lead to impactful decisions. By using the digital insights available at your fingertips with Sunsett.io, you can make informed decisions with confidence and grow your business.
“Being data-driven is one of the only sure-fire ways to ensure that the decisions driving your business are backed by strong proof and lead to impactful decisions.”
Why is being data-driven so important to the growth of your business?
Businesses who make data-driven decisions are 23 times more likely to acquire new customers, 6 times more likely to retain customers, and 19 times more likely to be profitable than businesses that do not make decisions backed by data.
Implementing data-driven decisions allows your business to gain real-time insights and optimize those insights to create sustainable and achievable growth. Data-based decisions are so important as they allow for consistency and continued growth within an organization. This then allows an organization to set goals and benchmarks and see a clear path to achieving those goals.
With Sunsett.io, your goals and benchmarks are at your fingertips, with performance updates sent directly to your email helping you stay informed, aware, and on track for data-driven success.
“Data-based decisions are so important as they allow for consistency and continued growth within an organization.”
How can Sunsett.io help your business make data-driven decisions?
Sunsett.io is a simple and easy-to-use tool designed to help companies make data-driven decisions and grow their business. Sunsett.io offers personalized insights, team collaboration, the ability to set business goals, and detailed email performance reports leading to simple growth and measured success.
- Sunsett’s personalized insights give businesses quick tips and metric suggestions based on your connected platforms and project goals.
- Sunsett’s team collaboration feature allows multi-collaborator access, to platform notifications and shareable email performance updates to keep your team on track. It’s been found that companies that use team collaboration when it comes to decision-making often tend to view information and data as a real asset that cultivates a data-driven culture.
- Sunsett’s goals feature allows you to set realistic goals quickly and easily. You will then be able to make informed decisions for your business and measure success.
- Sunsett’s detailed email performance updates report is designed to keep you and your team engaged and on track toward growth.
Sunsett will help you connect multiple platforms and projects for actionable insights into business performance across the board.