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Did you know that over 63% of all data held by a company is dark data?

This high volume of dark data is costing businesses time, money, and opportunity. For most, the idea of capturing dark data can seem like a daunting task. Without a clear understanding of the value dark data can hold, it is easy to see why companies have not yet taken full advantage of this resource.

Getting the most out of all your data is key to growing your business and opening the door to new opportunities. With Sunsett.io, your data works for you with powerful marketing analytics, data visualization, personalized insights, and team collaboration tools to save you time, and resources and grow your business.

 

This high volume of dark data is costing businesses time, money, and opportunity. For most, the idea of capturing dark data can seem like a daunting task. 

 

To gain a full appreciation for the potential dark data holds, we must answer a few key questions:

• What is dark data?
• How can you avoid falling into the trap of collecting dark data?
• How can Sunsett.io help your business make the most out of your data?

 

What is dark data?

Dark data is a relatively new term in the tech world and is often not talked about enough. Gaining a deeper understanding of its meaning is key to business growth as dark data makes up most of an organization’s data, but oftentimes, organizations don’t even know it exists.

 

“Dark data is defined as the unused, unknown, and untapped data across an organization that has been generated as part of their regular business activities but is not used for anything other than compliance and retention purposes.”

 

Dark data makes up most of an organization’s data, but oftentimes, organizations don’t even know it exists.

 

Dark data has the potential to be an organization’s largest untapped resource. Statistically, dark data makes up the largest portion of data held by a company, and tapping into this opens the door for more thorough decision-making. Businesses who make data-driven decisions are 23 times more likely to acquire new customers, 6 times more likely to retain customers, and 19 times more likely to be profitable.

 

How can you avoid falling into the trap of collecting dark data?

 

Most businesses are collecting dark data without even realizing it. Daily, across every facet of an organization, people are collecting and storing data in the form of emails, call logs, documents, spreadsheets, photos, website traffic, and more. This operating data that has been left unanalyzed could be holding the key to the economic and growth opportunity for enterprises.

 

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To bring your data out of the dark, we must follow three key steps:

 

• Data Discovery: The first step in bringing your data out of the dark is uncovering the full scope of the data your company currently possesses. One way to do this is through data discovery. Data discovery is the act of running a process on a large quantity of unstructured data, followed by using data analytics or data pattern algorithms to identify important data.

• Sort and classify: The amount of dark data a company possesses can be quite extensive. To effectively manage this, an enterprise must sort and classify the data. Organizing data by business goal will help narrow the focus and highlight what data is essential to the growth and prosperity of the company. If a facet of data does not fit into a company goal, it can be placed aside so the focus can remain on that of value.

• Turn your dark data into actionable insight: Dark data can hold analytic insights that organizations are failing to capitalize on. Using a platform that allows companies to let their data work for them, like Sunsett.io, will ensure data is being turned into information that can be used for actionable insight and growth.

 

Allowing an organization to identify and tap into dark data opens the door for more comprehensive and insightful data-driven decisions.

 

“To keep data out of the dark, an organization must ensure they have a means of translating it from one form to another and can easily input it in an analytic platform, like Sunsett.io. ”

 

How can Sunsett.io help your business make the most out of your data?

 

Allowing an organization to identify and tap into dark data opens the door for more comprehensive and insightful data-driven decisions. When it comes to data analytics, most organizations have a surplus of data but a shortage of insights.

 

Inside Sunsett.io, powerful marketing analytics, data visualizations, personalized insights, and team collaboration tools help to save you time, and resources and grow your business. Sunsett’s personalized insights give businesses quick tips and metric suggestions based on your connected platforms and project goals.

 

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When it comes to data analytics, most organizations have a surplus of data but a shortage of insights.

 

Visit Sunsett.io and start a free 7-day trial and see how Sunsett.io can turn your dark data into actionable insight and help your business grow by making data-driven decisions.

 

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