Are Your Business Goals Propelling You Forward or Holding You Back?

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Did you know, studies have found that 90% of people perform better with relevant and challenging goals? When it comes to your small business success, it is important to have relevant goals mapped out.

 

Setting goals for your business is common business practice and a driving factor in business success. While it sounds pretty straightforward, there is a lot that goes into creating goals for your business. Clearly outlining goals quickly and easily allows business owners to measure success, influences motivation, and increases performance.

 

“Whether you own a small to mid-size business or work for a large corporation, you are more likely to succeed with strong business goals backing you.”

To see how you set and achieve attainable goals, we must answer the following questions:

• What is a goal? How can you determine whether a goal is relevant and realistic?
• How do you create a comprehensive goal?
• How can Sunsett.io help your team track your goals and progress?

 

What is a goal? How can you determine whether a goal is relevant and realistic?

 

At its core, a business goal is a pre-determined target set by an individual or organization with a plan for achievement in a defined period of time. Business goals can focus on both the short term and long term and can take on many forms. They can be general or high level, focus on specific measurable actions or they can even act as motivation to drive an organization.

 

It is not just important to set business goals, but it is also important to ensure they are realistic and relevant to your business. This means that the goals must be applicable to the nature of your business and your business will benefit from achieving those goals. These goals should be aligned to organizational strategies in order to be most effective and beneficial.

 

One of the most widely used business goals is a mission statement. Mission statements can be found for almost every business, no matter the size. They are a general goal set for a business that often does not have metrics that define their success; instead, they act as something the business can strive for and look to.

 

“It is not just important to set business goals, but it is also important to ensure they are realistic and relevant to your business.”

How do you create a comprehensive goal?

 

Now that we have established the importance of relevant and realistic goals, we can now dive into how to create these goals.

 

First, we should start with the big picture: what is the mission of your company and where do you see your organization in 5, 10, 15 years. Next, we can break this big picture down into smaller, more measurable goals.

 

Using a goal setting framework, like the SMART goals method, is key in helping you create successful goals. Within this method, each letter stands for criteria your business goals should meet.

 

S: Specific- This first step ensures your goals are clearly defined and specific about what you wish to accomplish.

 

M: Measurable- This step ensures that targets and milestones have been established that will allow you and your team to keep track of your progress.

 

A: Attainable- As we discussed above, business goals must be realistic in order to be attainable. This step in SMART goal setting dives deeper in what is attainable to you and your business as this will be subjective and vary from business to business.

 

R: Relevant- Again, the goals of an organization must be relevant to their overall mission and purpose. If a goal does not align with larger business goals, it is most likely not a business goal that should be focused on.

 

T: Time Based- Finally, we must establish the time frame in which each goal should be accomplished.

 

“One of the easiest ways to know if your team is successful is by clearly outlining what success looks like.”

How can Sunsett.io help your team track goals and progress?

 

Simple and easy-to-use tools, like Sunsett.io, are key in helping small to midsize businesses easily and efficiently track their goals and progress. Sunsett.io provides an affordable option for small businesses to visualize their data and see their performance updates in real-time.

 

With Sunsett.io, you are able to set realistic goals, make informed decisions for your business and measure success.

 

Inside Sunsett.io, powerful marketing analytics, data visualizations, personalized insights, and team collaboration tools help to save you time, and resources and grow your business. Sunsett’s personalized insights give businesses quick tips and metric suggestions based on your connected platforms and project goals.

 

Visit Sunsett.io and start a free 7-day trial and see how Sunsett can help you and your team work towards your goals and turn your data into actionable insight to help your small business grow with confidence.

 

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